design for print & web

freelance graphic designer

I am a freelance graphic designer with over twenty years’ experience working in graphic design: logo design & visual identity, visual communication, brand development, advertising & marketing, arts & publicity, design for print & web and website design.

As a conscientious design professional, I like to develop close client relationships, which consistently help deliver successful creative solutions.

Reliable and attentive with good communication and liaison skills, I’m confident taking on projects at all stages from initial concept through to completed job.

visual identity
brand development
visual communication
design for print & web
website design

design

Some clients like to take a hands-on detailed approach while others prefer less involvement in the design process. Either way, we can work together and while I'll take the lead in the creative process, I’ll ensure that you always remain in control of the project and the budget. My aim is to create design solutions that work for your audience - to deliver successful design with visual impact.

I offer a customised graphic design service with a high level of care and attention to detail. I will ensure your project a safe passage from concept to completion.

Successful design conveys core values and promotes communication with simplicity and clarity.

print, digital & website design

There are subtle but important differences between designing for print and designing for digital viewing. I’m trained and experienced in both disciplines with a track record of implementing successful solutions for both.

Modern websites need to look good and be easy to navigate on any device from a mobile phone to a large monitor. Quality content is essential and design and navigation are key to a good user experience.

I design bespoke websites using contemporary web-design principles – mobile first, information architecture and responsive design. I use Webflow – the future in state-of-the art web-design software – to design & build standards-compliant, responsive websites. I also work with web-developers.

Design is key to a good website user experience.

work

Examples of logo design, visual identity, design for print and website design. Case studies for brand implementation, design for arts & theatre, print for business and website design.

Click images to open portfolios

logo design
visual identity
youth arts
theatre

about

I’m art-school educated and have a BA (Hons) Degree in Graphic Design and an MA Masters Degree in printmaking & digital print. I developed my professional design skills working with an international corporation’s visual identity and freelancing for many ad & design agencies in London. I have over twenty years’ professional experience working in graphic design. I continue to research and develop my skills keeping abreast of the latest trends in graphic design and developments in design and web technologies. I'm proficient in using current design software.

art-school educated & design industry trained

experience

freelance graphic designer

1996 – present

graphic design: logo design & visual identity, visual communication, brand development, advertising & marketing, arts & publicity, design for print & online and website design

clients include: small and medium-sized businesses, entrepreneurs & start-ups, education sector, charity sector, arts organisations & artists

agency graphic designer

1990 – 1996

London design & ad agencies

Working through The Corps Business with many leading London ad & design agencies, clients included: blue chip companies, leading brands, & publishers

graphic designer & studio manager

1986 – 1990

John Hartley & Partners

design, artwork and resources for BP (British Petroleum) London office, covering worldwide visual identity

freelance: arts & visual artists

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